Just a year after being introduced on the market, DALLI CARDILLO Almond Milk refreshes the 2012 summer with some new twists: produced in the new brick with a convenient re-closable cap, the brand new "Qualità Oro" (Gold Quality) line is also available, even more rich with almonds.

The 2012 summer advertising initiatives convey these important new features through a campaign transmitted through the chief towns in the major Sicilian provinces with outdoor billboards - favouring large formats - and printed advertisements in dailies and periodicals.

After last season's success, the company solidifies its advertising relationship with Enrico Guarneri, who once again acts as testimonial for DALLI CARDILLO Almond Milk, playing the part of the character who has become the most beloved by Sicilians: Mr. Litterio Scalisi, in the part of a funny lifeguard, who conveys typical aspects of Sicilian character in the 2011 spots made for TV, making his islander audience laugh and dream.

The images for the 2012 advertising campaign bring Litterio back in his role of the lifeguard, funny as ever, inimitable and original, just like the taste of DALLI CARDILLO Almond Milk and, above all, TRULY SICILIAN.